La Senza

Visual Communications Specialist

- Developed visual direction for a 300+ retail chain, leveraging photography, marketing, and copywriting to update and execute all floorsets across locations.

- Retouched and edited product photos taken during floorset shoots, created cohesive page layouts, and prioritized content in the Brand Guide document.

- Managed high volumes of work and information in a dynamic, fast-paced environment, consistently meeting deadlines.

- Built and maintained strong, cross-functional relationships with teams in Visual Merchandising, Store Operations, Merchandising, Marketing, and other visual departments.

- Continuously enhanced the visual communication process by identifying and implementing opportunities to streamline workflows and exceed industry standards.

- Coordinated an in-house printing trial with the Distribution Center, eliminating the need for external vendors and saving $100,000 annually.

- Trained and mentored new staff in photography techniques and store communication protocols.

- Directed and produced all floorset overview and instructional videos internally, eliminating the need for external vendors and saving $65,000 annually.