Eddie Bauer

Associate Art Director

- Created Digital Lookbooks/Catalogs, Public Relations Lookbooks, Sale Catalogs, and related email campaigns, overseeing the entire process from initial concept to final execution.

- Designed layouts for footwear, accessories, and specialized categories, ensuring cohesive and engaging visuals.

- Collaborated with the Photography team to develop styling, catalog section layouts, and shot assignments for both still life and model photography.

- Served as the final quality control touchpoint, ensuring catalog accuracy and consistency before submission for print.

- Spearheaded the development of digital lookbooks and visual landing pages for the website, successfully sourcing and coordinating with an external vendor.

- Designed a high-profile advertisement for the One Tree Initiative featuring actor Ryan Reynolds, which was featured across catalogs, retail stores, online platforms, public relations materials, and social media.

- Created impactful Earth Week social media content to promote the One Tree Initiative, increasing engagement across platforms.

- Conceptualized and directed the Eddie Bauer Originals campaign, styling models to reflect current trends and capturing editorial and commercial shots to engage a younger target audience.